Napster Has a Record Label Getting on the Good Side of the Music Industry? Byron Alley
Napster has signed a German music label, continuing the company's attempts to achieve both legitimacy with the music industry and a profitable business model. Napster will work with edel Music AG under its paid membership plan.
Edel, based in Hamburg, Germany, says it will allow the master recordings and musical compositions it owns or controls to be used for file sharing under the new service Napster is evolving. The companies will work together to promote further acceptance of the new Napster business model among interested parties. Also, edel will advise Redwood City-based Napster as part of the company's ongoing effort to address the concerns of artists, songwriters, and record and publishing companies. And beginning next month, selected edel artists will be promoted through Napster's Featured Music Program, a feature that helps the Napster user community discover new music and artists.