AOL Sinks $200 Million into Interactive TV AOL Sinks $200 Million into Interactive TV Paul Jones
Watching television programs could become the most widely used interactive source of entertainment in the world. If regulators approve of the America Online, Inc. and Time Warner, Inc. merger, Internet users could someday customize CNN content with the single-click of a button on a set-top box.
Global interactive service provider America Online and TiVo Inc. Wednesday formed a three-year strategic agreement in which the personal television creator becomes an AOLTV programming partner.
Under the agreement, AOL and TiVo intend to work together to develop a dual-purpose AOLTV-branded set-top box. TiVo will be the exclusive provider of personal TV features on these set-top boxes. AOL will invest up to $200 million in TiVo and receive warrants to purchase additional TiVo shares in order to anchor the deal.
