Disney to Pay GoTo.com $21.5 Million in Settlement Disney to Pay GoTo.com $21.5 Million in Settlement Paul Jones
The trademark dispute between entertainment giant Walt Disney Co. and Internet start-up GoTo.com, centering on a round green logo, was resolved Friday, with Disney agreeing to pay $21.5 million and stop using the logo for its Go.com network.
While not a substantial amount for Disney, which brought in $13.24 billion in revenues in the past six months, the dough could be a lifesaver for GoTo.com. The smaller company lost $30.5 million in its most recent fiscal quarter, and its stock price hit a 52-week low on May 24.
GoTo.com sued Disney in February 1999 in the United States District Court in Los Angeles, saying the green-light-shaped logo the company's Go.com network adopted in December was too close to the circular green logo the pay-for-placement search engine firm has used since 1997.
