Movement to Develop XML Standards Movement to Develop XML Standards Paul Jones
Ever faxed an advertising insertion order or received one in an overnight delivery? If so, it's no surprise. Even though Internet advertising revolves around bits and bytes, the most crucial transactions are still often made on paper.
That's why 46 industry types from 29 different companies got together in December to discuss a solution to that problem.
These people, who hail from companies like Flycast Communications (FCST) , DoubleClick (DCLK) , Solbright, OpenGrid and Winstar Interactive (WCII) , established an organization to try to come up with digital standards for exchanging information like ad sizes, numbers of impressions, and types of ads.
In recent weeks, the action at adXML.org, so named because the XML language is central to the process, has heated up, as the group gets closer to releasing the beta version of the standard.
