E-Shopping Maintains Record Pace E-Shopping Maintains Record Pace Paul Jones
Holiday shoppers continued to crowd the online stores as the number of visitors from home and work to e-commerce sites increased 37 percent for the week ending Dec. 19, versus the week ending Dec. 20 last year, according to new figures.
Web measurement firm Media Metrix also said the number of unique visitors also increased substantially—33 percent—since Thanksgiving week.
Over-all traffic decreased by 6 percent compared to the previous week (the week ending Dec. 12, 1999), as the number of days for shipping gifts in time for Christmas decreased.
Interestingly, the number of average daily unique visitors to both UPS.com and Fedex.com increased 57 percent and 94 percent, respectively, this week over an average of the last three weeks, as holiday shoppers tracked their packages online.
