Goto.com Acquires E-Commerce Company Cadabra Goto.com Acquires E-Commerce Company Cadabra Paul Jones
Ad-linked search engine company GoTo.com said it will acquire Cadabra Inc., an Internet-based provider of comparison-shopping services, for $250 million consisting of $8 million in cash and the balance in GoTo stock.
The deal is expected to be completed as early as January 2000. GoTo.com said it will take advantage of Cadabra's product search and comparison technology to take GoTo's online marketplace to the next level--online shopping. Integrating Cadabra's shopping guide will allow GoTo to introduce buyers looking for specific products, price points and features to a range of manufacturers and merchants.
GoTo and its affiliates will offer an improved online marketplace by matching the right products, at the right price, right at the point of purchase decision. Cadabra has developed a flexible data normalization technology called Dynamic Data Integration (DDI), a parametric search engine that allows consumers to comparison-shop online using everyday shopping terminology and techniques.
